Daylightful invites you to partner with us
Daylightful focuses on carers and age-tech, offering families practical steps, health planning, and home safety content. If your brand or service relates to caring for older adults, the silver market, health tech, or family finance, we’d love to discuss advertising or content partnerships and bring useful information to our readers.
Our platform and audience
We provide practical, actionable content for readers who care about their parents, covering age-tech, later-life planning, home safety, health investment, and family communication. Our audience includes family carers, adult children preparing to care for parents, and mid-life readers planning their own later years. They have real needs and high trust in relevant products and services.
Content categories:
| Category | Description |
|---|---|
| Age-tech 🛡️ | Senior-friendly phones, smart home, safety monitoring, fall detection, and related tech |
| Later-life planning 📋 | Planning ahead, care costs, saving tips, resource integration |
| Health & daily life ❤️ | Blood pressure management, medical planning, everyday health tools |
| Family communication 👨👩👧 | Communicating with older relatives, family roles, carer support |
| Practical tools & guides 🔧 | Setup guides, local services, transfers, and life tips |
Web advertising options
Below are the ad formats we offer. Specs and timing can be adjusted to your campaign.
| Format | Description | Notes |
|---|---|---|
| Homepage banner | Prominent placement on the homepage; custom sizes (e.g. 728×90 or 970×250). Suited to brand awareness and campaigns. | Impressions depend on monthly traffic; we can share click and impression data. |
| Article sidebar / in-article | Banner or box ads on article or category pages, aligned with content (e.g. health, finance, tech) for an interested audience. | We can target by category or specific articles. |
| Sponsored content labels | ”Sponsored” or “In partnership” labels on partner content or lists, keeping editorial independence while highlighting your brand. | Content must align with reader interests and quality standards. |
Sponsored articles and integrated campaigns
We can create sponsored articles, social posts, or short videos for partners. Content is produced by our team with reader habits and SEO in mind, and published on the site and social channels. Topic, length, and schedule can be tailored so your message reaches carers and families in a useful, credible way.
Suitable partners: Age-tech products, insurance or financial services, health management tools, home safety solutions, carer support services, senior travel or leisure, and related sectors.
Process and enquiries
- Brief: Email us with your brand, target audience, and desired format (e.g. web banner, sponsored article, social campaign).
- Proposal and quote: We’ll propose options and pricing based on timing, placement, and content needs.
- Production and launch: Once we agree, we’ll align on assets, copy, or outlines, schedule the campaign, and share performance data where applicable.
Get in touch: hello@daylightful.cc
We only work with partners and content that align with reader interests and are accurate and non-misleading. We reserve the right to decline ads that don’t fit our mission.